In December, Caroline Baum, writing for Bloomberg, said the government needs to take a carrot and a stick approach. “Instead of outreach programs and sappy TV ads with parents imploring their kids to sign up for Obamacare, President Barack Obama needs to start thinking creatively if he wants his signature legislative achievement to be a success. What motivates kids? In fact, what motivates any of us?”
Her answer? Apple iPhones, iPads and bags of weed.